kdmp@kristidesignsmoore.com • 908.675.1640 • 204 Paterson Avenue • Lodi, NJ 07644

 

Hi! I’ve been working in Advertising, Design and Direct Marketing for awhile now and a few things i’ve gathered along the way are...

• High standards for how I interact with others and the work I produce

• Being creative, having fun and looking for the not-so-usual solution

• My sense of color and hierarchy in design

• Maintaining deadlines

• Organization and details

• Making sure myself and those around me are working respectfully
   and harmoniously together

• Having a positive outlook as much as humanly possible :-)

RESUME

Art Director, 2013–Present 
Scholastic Inc. NYC

I do freelance print and email design for the Scholastic Reading Club. I create monthly flyers (covers and interiors), teacher guides and promotional pieces (stickers, finger puppets, activity books, book marks etc.) that reach millions of teachers yearly throughout the U.S.

 

Managing Senior Art Director, 2005–13 

Direct Brands, Inc. NYC

I managed a team of designers and production staff conducting performance reviews, hiring interviews and making employment decisions.

 

I oversaw the Columbia House DVD and TV clubs along with 5 book clubs and New Member acquisition pieces. Most of these clubs had 18-21 mailings per year. Each mailing consisted of an outer envelope, 32 page catalog,   assorted flyers and a reply card. I worked very closely with Marketing, Merchandising, Editorial and my creative team to maintain good relationships and produce work that met their expectations and beyond!

 

I also worked on projects for our business development team that ranged from Movie studio flyers that helped maintain our relationships with them to presenting ideas about potential partnerships for our company that would enable us to sell our products in new markets.

 

In addition, I designed original book jackets for the Black Expressions Book Club and a series of book jackets for the 65th Anniversary of The History Book Club.

 

Art Director, 2005

Direct Brands/Columbia House NYC

Concepted and designed DVD catalogs and components for various clubs; worked closely with marketing and oversaw designers and production artists

 

Art Director, 2002–04

Berenter Greenhouse & Webster NYC

BED BATH & BEYOND: Worked as part of a design team to concept and design circulars, in-store signage and ads; responsible for exploratories and mood boards at the start of each new season

 

PARTY CITY: Concepted and designed circulars and in-store signage; oversaw and directed photo shoots; worked closely with client to make sure end product met their expectations; worked with other Art Directors to update overall design direction

 

Graphic Designer, 2000–04

Freelance (on-site and at home)

Worked with various clients on logos, identity systems, organic food packaging/advertising/in-store signage, Broadway play front-of-house graphics/playbills/advertising and more.

 

Art Director, 1994–2000

Berenter Greenhouse & Webster/Russek Advertising NYC

 

THE NEW VICTORY THEATER Children's Theater: Concepted and designed entire yearly campaign — including all collateral, print ads and direct mail; supervised and approved press checks for 32 page brochure; oversaw studio and retouchers

 

LINCOLN CENTER THEATER: Designed all creative elements for various shows and corporate brochures; oversaw photo shoots

 

SKILLS

Expert in InDesign, Photoshop, Illustrator, Quark

Experienced in Power Point, Google Docs, Microsoft Word, Keynote, and Excel

 

EDUCATION

Pratt Institute  Brooklyn, NY; BFA with a major in Art Direction

 

Reference available on request.